Kirkland Businesswoman Gains National Recognition
Jeni Herberger honored as conference speaker/presenter

(April 3, 2008, Kirkland, WA) - Jeni Herberger, principal of Big Fish, has been invited for the 7th consecutive year as a featured speaker at the HOW Design Conference, held this year in Boston, May 18th – 21st 2008. Jeni is a nationally recognized speaker delivering industry relevant information, as well as advice on how to design your reality. She is honored to present her unique ideas and philosophies to top global creative industry leaders.

Everyone needs a creative jolt now and then. But it's especially important for in-house designers. That’s where the HOW Design Conference comes in. At this year’s conference you’ll see outstanding work from some of the brightest minds in the biz, learn how to generate creative ideas even under tight budget and time constraints and, best of all, you'll return to work refreshed and full of inspiration.

Plus, at this year’s HOW Design Conference, Jeni Herberger will lead a special three-hour workshop just for in-house designers.

Transforming Your In-House Team into a World-Class Design Firm will help you turn your in-house team into a powerful brand-building force. Jeni will share information and best practices culled from hundreds of working creative directors, and explore three key points—structure (organizational charts), process (creative briefs) and valuation (charge-back systems)—that will have your team functioning like an award-winning design firm in no time.

More information on the Conference can be found at www.howconference.com.

More information on Jeni's speaking and consulting services can be found at www.designyourreality.com.

More information on Big Fish can be found at www.gobigfish.com.