Kirkland Businesswoman Gains National Recognition
Jeni Herberger honored as conference speaker/presenter

(May 29, 2008 - Kirkland, WA) - For the seventh consecutive year, Jeni Herberger, principal of DesignMatters and Big Fish, was a featured speaker at conferences sponsored by HOW Magazine.

In May, Jeni traveled to Boston to share her business and design savvy at the 18th annual HOW Design Conference, sponsored by HOW Magazine. This year the HOW Conference reached record numbers with 4,500 professionals in attendance. For years, Jeni’s sessions have drawn sold-out crowds and her popularity has grown dramatically. This year’s topic, "Transforming your In-House Team into a World-Class Design Firm" drew record numbers. Jeni’s ability to blend professional career advice with personal development and life opportunities in a lively, upbeat format has continually been received with high acclaim.

Capitalizing on Jeni Herberger’s unique design and business sense, Kirkland-based Big Fish has helped managers in both design firms and in-house design teams bring their business goals to life by collaborating with them to create action plans that are grounded in strategy and focused on getting results. Jeni is widely sought locally in the Pacific Northwest and nationally as a business and motivational speaker.

HOW Magazine is a leading publication dedicated to being the creative and business resource for graphic designers providing hands-on, educational forums for a wide spectrum of design professionals since 1991. The annual conferences are sold-out year after year and attendance numbers reach into the thousands.

More information on the Conference can be found at www.howconference.com.

More information on Jeni's speaking and consulting services can be found at www.designyourreality.com.

More information on Big Fish can be found at www.gobigfish.com.