InSource Event Offers Practical Strategies on “Doing Business Better”

(November 16, 2006 * Madison, NJ) - “The Business of In-house Design” will be the topic of an in-depth presentation by Jeni Herberger on Thursday, November 16, 2006, from 8:30 AM to 12:30 PM at Wyeth headquarters in Madison, New Jersey.

InSource is proud to present Jeni Herberger, a nationally-recognized speaker who inspires managers of creative services to build teams that are business savvy. If you missed her lively presentation at the HOW Design Conference in Las Vegas last June, here’s an opportunity to meet her in New Jersey!

Now, more than ever, companies expect their in-house teams to act more like a business. As champions of making things better, corporate managers can make “doing business” better in the following ways:

Setting up a business “space”

Managing the business “process”

Striving for profitability with a “financial plan”

Growing the business with a “marketing plan”

These are just a few of the strategies for success that Jeni Herberger will share with in-house corporate creative managers. Her no-nonsense presentation will help managers inspire their own creative teams to move forward. With plenty of examples on how to set up a budget, develop a profit and loss statement, and raise the profile of an in-house design team, “The Business of In-house Design” will provide insights that enable creative managers to better understand how to establish priorities and buy-in from all relevant decision makers that can result in greater respect, profitability, and return on investment. Those who attend will have the opportunity to interact with their peers in discussing some of the most pressing needs that corporate managers now face in the workplace.

Following this morning session with Jeni Herberger, those who attend can expect to go back to their creative teams with a clear vision for “doing business better” based on these core messages:

“Respect is gained by doing, not by telling.”

“Instead of thinking that others owe you work, earn the work.”

“Instead of thinking that others know what you can do, show them.”

“Instead of thinking that others know what you want to do, spell it out.”

“The Business of In-house Design” will be held on Thursday, November 16, 2006, at Wyeth headquarters, Five Giralda Farms, Madison, New Jersey, from 8:30 AM to 12:30 PM. Cost: $95 per person. Don't miss this opportunity to learn more about the business side of our work as in-house corporate creative leaders. Space is limited, so register today. For more information and to register, visit www.in-source.org today!